consumer engagement
Visa Unveils Innovative Web3 Loyalty Program with SmartMedia Technologies
Visa teams up with SmartMedia Technologies to launch a pioneering Web3 Loyalty Engagement Solution, revolutionizing customer loyalty with gamified, immersive experiences and digital wallets.
FC Barcelona Enters the Crypto Space with Blockchain-Propelled Fan Engagement Platform
FC Barcelona, one of the most successful and envied football clubs in the world, has joined hands with Chiliz, a fintech firm, in the provision of a blockchain-powered fan-engagement platform.
Blockchain Enhances Traceability of Organic Cotton from Farm to Consumer
Fashion for Good, PVH Corp, C&A Foundation & Organic Cotton Accelerator, Bext 360, and Zalando have successfully collaborated on a blockchain pilot project that traces organic cotton from farm to consumer.
Bakkt Partners with Starbucks to Test Consumer App and Merchant Portal
Mike Blandina, Chief Product Officer, Bakkt, revealed that the company's current interest lies in developing the consumer app and merchant portal and as well as testing with their first launch partner, Starbucks.
California Crypto Bill Seeks to Measure the Consumer Impact of Digital Assets
California’s Senate Banking and Financial Institutions Committee has unanimously passed Assembly Bill 2150 which will help define digital assets as well as to measure its potential impact on the state and consumers
UK Fintech Firm Mode Launches Bitcoin Banking App Enhancing Mass Consumer Accessibility
London-based fintech company Mode has announced that it has unveiled its Bitcoin banking app to advance user experience.
SAP and Infosys Join Forces to Accelerate Enterprise Digital Transformation Projects
Infosys and SAP are in talks to create a joint go-to-market engagement model between project Embrace from SAP and Infosys' Innov8 program. The joint engagement model is intended to help companies accelerate their digital transformation based on SAP S/4HANA® to build intelligent enterprises.
American Health Firm Enhances Medical Record Transparency with Blockchain
For the next 3 years, American Health Insurance Company Anthem is reported to be adding blockchain technology to store and share medical history for its 40 million-plus consumer base.
Germany's Federal Ministry of Finance Puts Digital Security Adoption at Core of Blockchain Strategy
Germany’s Federal Ministry of Finance (BMF) and the Federal Ministry of Justice and Consumer Protection (BMJV) have introduced a bill that highlights the adoption of digital securities as a crucial element of Germany’s blockchain strategy.
Unilever to Use Blockchain for Transparency and Traceability to Achieve Deforestation-Free Supply Chain by 2023
Unilever, the consumer goods company that owns brands such as Ben & Jerry’s, Dove, Vaseline, Knorr, and other well-known brands, has announced that it will be leveraging blockchain to tackle deforestation.
New Jersey State Considering New Bill to Set New Requirements for Cryptocurrency Businesses
The New Jersey state legislature received a new bill, the Digital Asset and Blockchain Technology Act by Assemblywoman Yvonne Lopez. This new bill would require cryptocurrency and virtual currency to obtain a license to operate, allowing for more consumer-friendly protections.
Hawaii Pushes Out New Digital Currency Regulatory Sandbox to Boost Crypto Growth
The government of Hawaii has recently announced its establishment of a regulatory sandbox for digital currency companies. The partnership between the Department of Commerce and Consumer Affairs, Division of Financial Institutions (DFI) and Hawaii Technology Development Corporation (HTDC) will see the launch of Hawaii’s first pilot program aimed for digital currencies.
Blockchain Platform Owned by Russia’s Richest Man Gets Greenlight to Tokenize Air Tickets
Vladimir Potanin, arguably the richest man in Russia, has been granted permission to offer digital tokens to book air tickets, purchase metals, and transfer ski passes using his blockchain platform dubbed Atomyze. The much-needed go-ahead was given by the nation’s central bank last week based on Potanin’s urge to tokenize commodities from a consumer perspective.